How An Effective Marketing Strategy that Includes Case Stories Can Save You Time

illustrating the importance of time and saving time

You have a company or small business and want to increase your customers or sales of products. What can you do to improve your marketing strategy for 2018 and why would you want to?

The Need:

If you’re a mom or wanting to become a mom and start your own family, let’s face it you will have bills to pay. Running a successful home has many demands on both your time, your energy resources or health and your finances. If you are a working mom, or a working woman with a goal to become a mom, then you will appreciate that you do not want to deplete your energy on your work. You and your family need for you to have good energy available for your time with your family. After all, most women do not have a goal to be 100% involved in work and allow their family time to disappear without the ability to spend any time with your family. Imagine for a moment what this would be like.

Precious moments turn into hours which became days. The days become weeks that become months and years. During the passage of time, you are very busy and focused on bringing in clients and so you arrange a relative or baby sitter to take care of your family. Or you are so busy chasing after earning that you miss out on either getting married or building a family or both. Before you know it, you are a mature woman and have not enjoyed those precious moments that create meaningful memories. Don’t allow your time to disappear as you work on building your career or business.

What will assist you? The best answer is a sound marketing strategy. Whether we like it or not, marketing is key! It is the difference between you sharing your talents, services and products with the world and earning what you need to be able to live a fulfilling life and missing out on those meaningful moments. It is the difference between having the right kind of clients who will pay what you deserve and enable you to live your best life and your sitting wondering when and how your life will ever improve.

Whether we like it or not, we actually are constantly putting a message out. An effective marketing strategy helps you to make sure that the message you put out is the right one to the right people at the right time.

What will the marketing strategy include?

Some aspects of marketing has changed over time with the development of the internet and digital marketing. Although paid adverts, cold calling etc still has a place, other methods of marketing have become important too. One of the methods that helps to improve your chances of success, is sharing successful case stories. In one article I read that “fifty-six percent of enterprise-level purchasers and 23 percent of small business owners said case studies influenced a technology purchase of theirs in the past six months”. [1]

A closer look at case stories:

Let us take a look at why case stories are important and effective:

  1. Case stories offer a live example. They share information and show or outline what your company offers. This in turn helps with branding.
  2. Case stories provide the opportunity to open the door for communication. That means that they become a talking point with potential clients, the press etc
  3. Case stories help you to get known and be remembered. Let’s take a look at how this works – of the adverts I remember best throughout the years, those that told a story stuck in my mind most. Having good music helped too. When it comes to the written word, making sure that the content flows smoothly, rhythmically and has a good format provides the ingredients that the music would. If you are creative, a good case story can be turned into a short video clip and help to bring the important message to life in a tangible way.

If you are preparing your marketing strategy for 2018, make sure to allocate a budget and attention to offering successful case stories for your potential clients to discover the best of what you are and what you offer.

Some help with writing those successful case stories

If you are looking for assistance to craft these case stories, I can help. For those mothers out there who are occupational therapists, or who manufacture and provide equipment used in occupational therapy, I offer a service that draws on my years of work experience as an occupational therapist. This clinical experience provides the insight to ensure that the content is written in a manner that best meets the needs of your clients.

If marketing is a task you are currently working on, do be in touch. I’d love to hear your needs and to help you by writing those case studies to tell the story that best represents your service, product and branding.


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Meeting the Needs of Those Interested in Occupational Therapy

Clarifying Facts with Problem, Anaysis and SolutionA few days ago, I had the opportunity to talk to someone who was interested in having me come to give a talk to a group he attended. To begin with it sounded wonderful that there was a group interested in hearing about occupational therapy and then a statement caused a problem. I would like to share about this comment in order to clarify exactly what is meant by “meeting the needs of those interested in learning about occupational therapy”.

The Request Made:

The person made a request that I make the group feel good by letting them know that occupational therapy began in Israel. In his opinion, Israel was the forerunner to OT. He was very insistent that the talk has to make the group feel proud about being Israelis.

My Response:

I would like to respond to this request on three levels. This will include what is meant by meeting the needs of those interested in learning about occupational therapy, a little about the time frame of when occupational therapy became recognized as a profession and something about the philosophy behind occupational therapy. Let us begin with the second idea first, then we will go to the third and we will end with the first idea, which was what he was most concerned about.

  1. The time frame of Occupational Therapy being recognized as a profession:The history of occupational therapy is fascinating and we will touch on a few ideas shortly. However, if we look at just a few facts in terms of time frame, an important detail will emerge. Occupational therapy became formally recognized as a profession in 1917 in the United States of America or the USA. This was during the time of WWI. The state of Israel as it is known on a secular level came into being post WWII. That means that for the secular Jew living in Israel who has a strong Zionistic attitude and likes to believe that everything began in Israel, just based on time frame, the request can not be. The correct fact is that the first course in occupational therapy was set up in Israel in 1964.
  2. A little background to the philosophy of occupational therapy:If we look at the philosophy of occupational therapy, it is true to say that the beginnings of the ideas of occupational therapy can be traced back to the Bible. However, if we are to find a correlation between occupational therapy and the Bible, we will have to look at the Torah, which means to consider Israel not as a secular state but in terms of the history of the world as described in the Bible, meaning in the Torah. This means the focus of the request will differ. Instead of wanting to find origins in the country that the secular Jew is proud of, we have to acknowledge that the Land of Israel has an important connection to the Jewish people as being the leaders in how to fulfill our role as human beings in this world according to the will of the creator of the world, the One who gave Israel to the Jewish people. That means that the focus of the land of Israel and the origin of occupational therapy both have to differ. In order to do so, we can no longer have a talk from a secular perspective but are forced to bring in a major factor which is G-d, the Creator of the Universe and all that is.
    The truth is that occupational therapy acknowledges the importance of looking at the spiritual dimension as part of ensuring health and well being. We see this in a few models one of them being the Canadian Model of Occupational Therapy. The topic of occupational therapy and spirituality we will leave for now and pick up in another post, and yes, in a book that is in process.
  3. Finally, what does meeting the needs of someone interested in learning about occupational therapy mean?
    When I mention that I am happy to listen to the needs of a group in formulating the talk to be offered about occupational therapy, I do not mean to alter truth or facts. Clearly, by looking at the basic time line of the start of occupational therapy as a profession, the state of Israel were not the forerunners, the Americans were. I do not alter fact in my talks. There is enough that is wonderful and exciting that I do not need to enter into fantasy.
    What I am happy to listen to is e.g. what is the age group I will be listening to. If the age group is a group of high school students then the talk will cater to ideas of OT as a career. If their need is to hear how OT can help them as teenagers working towards being successful in their transition to young adults then that is a realistic need and goal that can and will be addressed. Similarly, if the group consists of new mothers who are all young adults, then their needs would relate more to their role of mother in the phase of the life cycle of a young adult as opposed to an older woman who is finally blessed with children. As we can see, their needs are specific and realistic. Their needs also fit into what an OT can address and answer to.
    For those who have the need to explore fantasy, yes we can do an exercise of creative thinking and show how OT can help them to expand their thinking through accessing and maximizing their imagination. However, I would like to draw a distinction here, although there is benefit to working with the imagination, I can not and will not alter the history of occupational therapy to suit the imagination or fantasy of someone who will only invite me to speak if I meet a false need. To a group wanting information that differs from fact, my answer is find another speaker. To a group who is interested in learning about the real profession of occupational therapy, yes I am happy to give a talk. I offer talks in person or online. If you would like to book a talk, please contact me via my contact page.

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